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‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

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‘Get it off the ground’: How virtual restaurant app Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

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How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s delivery app

Digiday

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new.

Food 63
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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 63
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How Philadelphia Cream Cheese is finding its place on Reddit

Digiday

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.

Pop-Up 67
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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

Working with a wide range of clients, including FreshDirect, the NYC-based grocery delivery service, Olipop, Ro, PrizePicks, SKIMS, and others, Quan Media Group has picked up a wealth of insights into what makes for a successful out-of-home campaign, which he shared with AdMonsters. Royal Caribbean is another great legacy OOH brand.

Pop-Up 105
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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.