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How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s delivery app

Digiday

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new.

Food 63
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How Philadelphia Cream Cheese is finding its place on Reddit

Digiday

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.

Pop-Up 67
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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

Working with a wide range of clients, including FreshDirect, the NYC-based grocery delivery service, Olipop, Ro, PrizePicks, SKIMS, and others, Quan Media Group has picked up a wealth of insights into what makes for a successful out-of-home campaign, which he shared with AdMonsters. Royal Caribbean is another great legacy OOH brand.

Pop-Up 84
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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Video content also has exceptional shareability. This makes podcasts very versatile.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

One of the most basic rules to SEO is to increase the number of internal and external links as well as brand mentions and keywords in order to boost visibility. According to Moz’s latest report , social signals (including Facebook and Twitter engagement rates) made up to 3.47% of Google’s ranking factors.

SEO 100
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8 Social Media Success Stories to Inspire You

Single Grain

The number of social media users worldwide is 3.484 billion , up 9% year over year. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Putting Together a Social Media Team for Your Brand. How to Build a Social Media Marketing Conversion Funnel. What more could a fast food chain ask for? YouTube has 1.9

Media 106