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Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

Ad Monsters

Although, magazines went through a very difficult time because buying ads through print was expensive relative to buying display and banner ads on the website.” . This astute assessment to move to online publishing, which Killion refers to as the first iteration, allowed Complex Networks to thrive through the recession at the time.

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The State of Programmatic Video in Asia: Q1, 2020 Part 2

InMobi

When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X the CTR of banner ads Vertical videos offer 1.5X Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X

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In-game Ads: Biggest Trends and Impact

Martech Series

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. The moment any user clicked the banner, the game expanded to full screen mode. So, why are we discussing the impact of these digital games here?

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How to Create Effective Digital Video Ads

Basis

What about in-banner video ads? Well, as you might guess from the name, in-banner video ads are digital video advertisements that play “within” a banner advertisement. However, there is some flexibility depending on the channel— we’ve seen successful ads that are as short as five seconds and as long as several minutes.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. From blogs to Snapchat ads, these ad formats are hard to miss!

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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Maybe fast-food locations and gas stations pop up in a heads-up display through the windshield in your car or through your smart glasses.

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

Basis

Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe. Will a Grubhub+/Food Network GO bundle be next? Digital Advertising Regulation in 2022: What Marketers Need to Know [:06].