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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

Aim and Strategy The Economist created an example of programmatic banner campaign aimed to reach 650,000 previously unseen prospects and stimulate a change in perceptions, not just to generate clicks. McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Banner ads : These are small ads that appear at the bottom or top of the screen during the content.

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How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

The abundance of ad formats helps brands be creative and cut through the noise when they need to achieve particular results. For instance, while traditional formats like banner ensure the best reach, the interactive ones, like rewarded (see the picture below) or playable, foster brand loyalty and engagement. .

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Personalized Retargeting Imagine you’re exploring an e-commerce website, checking out a particular category of products, like running shoes.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. There are different types of display ads, such as banner ads, interstitial ads, and rich media ads.