Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content.

Marketing 189

Marketing SEO Food Public Relations 189

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 123

Ad Targeting Demand Side Platform Impressions Audience 123

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter.

Brand Awareness 71

Brand Awareness Food Audience Education 71

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 70

Media Marketing Food Geo targeting 70

Digiday

SEPTEMBER 8, 2022

Direct-to-consumer meat brand ButcherBox is looking to reach new audiences, especially parents, with a short form video series featuring social media influencers who are also parents. According to Crowe, the effort launched as a campaign for ButcherBox’s organic social channels to drive brand awareness.

Food 69

Food Affiliates Brand Awareness Entertainment 69

Martech

MARCH 7, 2023

If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food.

MarTech 97

MarTech A/B Testing Affiliates Finance 97

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . For the last year, the company has been pumping out organic TikTok videos to its 17,000 followers via its in-house social media team.

Brand Awareness 68

Brand Awareness Food Media Communications 68

MNTN

MARCH 21, 2024

For example, a fast food chain that has a consumer mobile app could use geofencing to attract nearby customers, such as those in a three-mile radius around each of the chain’s locations. You can tailor your campaigns to target audiences in wide or narrow geographic areas. Lastly, geotargeting makes advertising easier on your wallet.

Audience 52

Audience Brand Awareness Food Entertainment 52

Digiday

NOVEMBER 27, 2022

million followers), Snackbandits (food creators with 1.6 Arm & Hammer chose influencers based on the organic family-related content they produce that aligns with the brand’s values, according to Xi Chen, associate marketing director for Arm & Hammer Laundry. .

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs. Video continues to be the highest performing format for in-app.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. “We aim to drive awareness among total market consumers and drive first choice consideration among Hispanics,” said Gallagher. 18, while the social spot will run through Christmas.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69

AdvertiseMint

SEPTEMBER 13, 2023

They have built a big audience of fans who follow them. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. Brands want to work with influencers because of their power to impact what followers buy. The key is influencers have built a big, loyal audience on social media.

Media 52

Media Fashion Audience Food 52

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 119

Marketing eCommerce Communications Brand Awareness 119

InMobi

APRIL 7, 2022

This category of the audience is frequent shoppers, predominantly Gen Z, and love using social networking, music, and gaming apps. While 65% of sports enthusiasts are male, 35% are female audiences. InMobi's Audience Intelligence Platform recorded a quantitative surge in mobile consumption in the second phase of IPL, 2021.

Real Estate 52

Real Estate Entertainment Food ROI 52

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 70

Pop-Up Banner Brand Awareness Ad Inventory 70

Banner Flow

APRIL 25, 2022

A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. According to Animoto , an astonishing 73% of consumers claim to have been influenced by a brand’s social media campaigns when making purchases. What social media campaigns are featured?

Media 52

Media Advertising Audience Food 52

Martech Series

DECEMBER 23, 2022

Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Perhaps you want to highlight some exceptional seasonal products or provide some special holiday offers with your audience. Tell your audience that with a straightforward and powerful design.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Lemonads

APRIL 15, 2021

The overall value proposition of meal-kit products versus buying in a supermarket is strong and can be summed up like this: Time-saving: Grocery collection and meal prep are minimized Reduction of food waste Balanced meals Dietary restrictions or strict diets friendly New recipes and ingredients. But is the business sailing smoothly?

Affiliates 52

Affiliates Food Brand Awareness Audience 52

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Consider the following examples: In Toronto, Nike built a brand awareness ad around local transit frustrations.

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Digiday

JUNE 6, 2022

Advertisers have been itching for the return of in-person events, largely to get back the face-to-face moments with attendees and what those experiential additives can do for brand awareness. Crypto news publisher CoinDesk’s approach to measuring audience engagement has come in the form of a participation token called DESK.

Brand Awareness 70

Brand Awareness Food Media Audience 70

InMobi

SEPTEMBER 2, 2020

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

AdvertiseMint

JULY 2, 2023

Are you looking for something innovative beyond the traditional marketing methods for brands? Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns. Suppose you own a food business and aim to target US-based accounts for your newly launched product.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Consider the following examples: In Toronto, Nike built a brand awareness ad around local transit frustrations.

Cookies 62

Cookies Geo targeting Real Estate GDPR 62

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans?

Affiliates 52

Affiliates Conversion Rate Food Brand Awareness 52

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. Source: Hubspot. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately.

Media 59

Media Marketing Audience Brand Awareness 59

Digiday

MARCH 1, 2023

To improve brand awareness in the U.S., While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. This represents about 32% of The Independent’s total global audience — or 67.6

Media 68

Media Pharmaceuticals Audience Agency 68

Ad Monsters

SEPTEMBER 16, 2022

He works across the video AdTech & MarTech ecosystem to execute strategies that improve digital audience targeting, contextual viewing experience, and yield management to maximize revenue for premium Programmers, Publishers, and Brand Marketers. Director, Publisher Development (Multicultural), Colossus SSP.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 99

Brand Awareness ROI Click Through Rate Conversion 99

Digiday

OCTOBER 16, 2022

Then they ask] ‘Why are we not building brand awareness?’ We’ve run into ‘We want to run an awareness campaign, but why isn’t it driving sales?”. “I Steak dinners always help — bribe them with alcohol and food.”. Even though we just cut everything.”. Differences in vocabulary and KPIs. Training and educating.

Media 68

Media Education Agency Conversion 68

Kevel

MARCH 28, 2022

At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). What is the value of your audience?

CPC 52

CPC CPM CPA Impressions 52

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. It’s more about working with brands to understand their core consumers and ideal demographics and then developing a persona. Their creatives are visually stunning.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. 3 (movie trailer) Air – Courting a Legend (movie trailer) Doritos Sweet & Tangy BBQ (snack food) Heineken 0.0 Additionally, out-of-home viewers made a comeback and totaled an average minute audience of 16.4

Brand Lift 69

Brand Lift Audience Food Impressions 69

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98