MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity?

CPC 52

CPC CPM CPA Impressions 52

InMobi

SEPTEMBER 2, 2020

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change? Many advertising services were also very effective.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. This new ad type uses artificial intelligence to deliver highly personalized ad experiences to users who are ready to discover your brand. Having all these eyeballs on your ads will greatly increase your brand awareness.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. There are different types of display ads, such as banner ads, interstitial ads, and rich media ads.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59