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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. Cost per Acquisition (CPA).

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

CTV allows advertisers to: Target audiences with precision Have access to detailed campaign data. Precision Audience Targeting. A key benefit of advertising on CTV is its audience targeting capabilities. Lead With a Performance Mindset. Fortunately, CTV advertising provides the tools and insights you’ll need to do just this.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Direct-response advertisers, on the other hand, often view impressions as a “vanity metric” and prefer CPC or CPA pricing.

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

CTV allows advertisers to: Target audiences with precision Have access to detailed campaign data. Precision Audience Targeting. A key benefit of advertising on CTV is its audience targeting capabilities. Lead With a Performance Mindset. Fortunately, CTV advertising provides the tools and insights you’ll need to do just this.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Meta Audience Network for Interstitial Ads.

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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. Reaching the right audience in the right context is key to a successful advertising strategy. After all, every environment has a certain story, inciting a specific action from your audience.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

Why targeted audiences should see customized mobile ad creatives. Many advertisers are now embracing Cost per Action (CPA) advertising, wherein they only pay when a high-quality user is obtained through advertising. The ability to target and segment audiences is unparalleled, and the features that can be leveraged are wide-reaching.