MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. SEO and SEM. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. TSF was only using Google search to promote their brand terms.

Food 105

Food eCommerce Retargeting Conversion 105

Lemonads

JANUARY 24, 2022

Publishers share them with their audience and sales can be referred to them thanks to those links. The affiliate link is the channel through which the publisher will direct its audience to the brand's product or service. You recommend other brands' products or services to your digital audience. What is an Affiliate Link?

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Single Grain

APRIL 24, 2023

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. So, what needed to change?

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 10, 2022

Google is well known for constantly changing its search algorithm (ask any of our SEO experts and they will gladly share their blues with you ??). This will reduce the time it will take them to get to know your target audience and write compelling ads. 6 Ways Google Ads Can Boost Your SEO Results.

Agency 52

Agency A/B Testing Retargeting CPA 52