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How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Fortunately, organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Establish a baseline for website performance.

SEO 85
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Where Does PR Fit Into Your Marketing Strategy?

Ad Rants

The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020.

Marketing 189
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8 Tactics for an Effective YouTube Social Media Strategy

Ad Rants

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. YouTube SEO is a search engine that allows users to search by keywords. Identify your target audience. Make sure to understand what your audience truly wants.

Media 241
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Geotargeting in the cookieless world

illumin

It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. However, geofencing marketing reaches a large audience based on their location whereas geo-based targeting reaches a smaller audience based on their location, demographics, behaviors, interests, and more.

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The Advantages and Disadvantages of Using User-Generated Content for Publishers

Brid.tv

Start Streaming Benefits of User-Generated Content for Publishers Publishers usually opt for using UGC with the goal of engaging their audience, improving content quantity, and growing their online presence. Boosts Engagement UGC improves engagement by promoting audience interactivity.

SEO 52
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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.”

Retail 106
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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.