Single Grain

APRIL 20, 2023

A pay-per-click audit is a comprehensive review of your PPC campaigns to evaluate their performance across various platforms (Google Ads, Microsoft Ads, Facebook Ads, etc.) You’ll learn about your engaged audience. A PPC audit will give you insights into how your audience engages with your PPC campaigns.

Click Through Rate 52

Click Through Rate SEO Machine Learning Audience 52

Single Grain

JULY 29, 2021

With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. 2) Video Ads.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

SEPTEMBER 10, 2019

Incorporate more keywords and SEO optimization. 7) Understand Your Target Audience (and Buyer Persona). Any marketing campaign, whether it’s content marketing, social marketing or search engine marketing , needs to be directed towards a specific target audience. Click-through rate (CTR) is a direct ranking factor.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Click here to download it for free right now!

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Click here to download it for free right now!

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 27, 2019

Getting Inside the Mind of Your Target Audience. I’ll show you some strategies and tactics you can use to skyrocket your response rates. First, though, let’s get inside the mind of your target audience. According to CoSchedule, the reasons for this are that they: Attract audience attention by their obscure number.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JUNE 17, 2019

Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month. For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. SEO Keyword Research Made Easy in 2019. 2) Do Some Kick-Ass Research.

SEO 111

SEO Banner Food Audience 111

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. The more you know about your target audience, the more that knowledge enables you to create relevant and personalized content. Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. The campaign generated a 65% click-through rate and a 33.6%

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

Diversification of SEO Strategies Traditional search engine optimization has been heavily focused on Google, obviously, given its dominant market share. This means optimizing content for a broader range of search engines to reach a wider audience.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126