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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. SEO and SEM. A holiday sale?

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The Ultimate Affiliate Marketing Guide 2021: How to Develop an Affiliate Campaign that Converts

Lemonads

Studying the Target Audience The main goal of every campaign is to engage users and convince them to complete a certain action. With that in mind, the only way to produce engaging content is to understand the audience and the elements that make users interact with your ads. Where Can You Promote Affiliate Offers?

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. 3) Allocated the Budget to the Most Relevant Audiences.

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? *

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. A/B testing. The North Face takes on this principle by stocking inventory that is based on their local audience. Card sorting. Eye tracking. Click stream.

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How Remarketing Can Help Increase Conversions

Single Grain

By now you’re starting to feel hungry after looking at all these signs with food, so when the next sign comes up 2 miles from the exit, you decide to get off the highway for some lunch. Target Non-Converting Audience Segments. Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. Try Some A/B Testing.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. So, what needed to change?

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