article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

If you’re not on track to meet those goals, you may need to make adjustments–such as adjusting your target audience or running A/B testing–to improve performance and knock your goals out of the park. For example, a company that makes food processors may buy branded content on a food website. SEO and SEM.

article thumbnail

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? *

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. Dive Deeper: * What Is A/B SEO Testing? *

Food 105
article thumbnail

The Ultimate Affiliate Marketing Guide 2021: How to Develop an Affiliate Campaign that Converts

Lemonads

Website building tools Hosting Tools Web experimentation and A/B Testing Tools Landing Page & Design Tools SEO & Keyword Search Tools Spy Tools Tracking Tools VPN Services Check out the best tools for each affiliate marketing task. Where Can You Promote Affiliate Offers?

article thumbnail

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. A/B Testing. You could use an A/B test to: Improve the conversions on your website.

article thumbnail

How Remarketing Can Help Increase Conversions

Single Grain

By now you’re starting to feel hungry after looking at all these signs with food, so when the next sign comes up 2 miles from the exit, you decide to get off the highway for some lunch. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing. Try Some A/B Testing.

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. So, what needed to change?

CPL 52