Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Direct-response advertisers, on the other hand, often view impressions as a “vanity metric” and prefer CPC or CPA pricing.

CPC 52

CPC CPM CPA Impressions 52

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Conversion Rate Food Conversion 52

Lemonads

JANUARY 17, 2022

In the digital marketing context, an affiliate is an independent advertising specialist that focuses on helping multiple brands connect with their target audiences. These specialists can connect with their audiences and deliver marketing messages more effectively because the content isn’t coming directly from advertisers.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

SEPTEMBER 22, 2023

Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Action Goal: Encourage the audience to take a specific action.

Marketing 105

Marketing Conversion SEO Conversion Rate 105