Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Direct-response advertisers, on the other hand, often view impressions as a “vanity metric” and prefer CPC or CPA pricing.

CPC 52

CPC CPM CPA Impressions 52

Lemonads

JANUARY 17, 2022

CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level. Now, remember that CPA campaigns usually have various moving parts.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

SEPTEMBER 22, 2023

Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Cost Per Lead (CPL) : This metric calculates the amount of money spent on marketing campaigns to generate one new lead. CPL is crucial in the MoFu stage because it helps assess the efficiency of your lead generation efforts.

Marketing 105

Marketing Conversion SEO Conversion Rate 105