Brand Awareness CPA CPL Food 
Kevel
MARCH 28, 2022
Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity?
Single Grain
APRIL 24, 2023
However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?
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