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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. How will this affect how marketers reach out to audiences and what are the new opportunities and new capabilities that marketers can take advantage of with Web 3 on the very near horizon? Considering these recent changes, what comes next?

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. Meta Audience Network for Interstitial Ads.

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More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Ad Beat

Source: Adbeat Publishers Amazon’s ad placements are a lot more mainstream than Spotify’s — there are no obscure meme sites or Italian soccer specialists here, just a bunch of big news and pop culture-related publishers: Source: Adbeat However, considering Amazon dropped an estimated $4.3

Pop-Up 105
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How Philadelphia Cream Cheese is finding its place on Reddit

Digiday

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.

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What Is Digital Out-of-Home Advertising?

Basis

Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. outside of your home. YoY in the US.

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What Is Digital Out-of-Home Advertising?

Basis

Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. outside of your home. YoY in the US.

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How Publishers Can Make More Money With AdTech

Clearcode

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Finding and monetizing an audience willing to pay for access to content can also be a challenge. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.