Digiday

DECEMBER 20, 2022

In-depth research and analysis of talent audiences are imperative to create the right partnership. As a large food publisher, Taste of Home understands audience interests, preferences and passions on a granular level, beyond simply categorizing someone as a food influencer with importance prioritized based on social following alone.

Food 66

Food Brand Lift Audience ROI 66

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. This category of the audience is frequent shoppers, predominantly Gen Z, and love using social networking, music, and gaming apps.

Real Estate 52

Real Estate Entertainment Food ROI 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 In this blog post, we will delve into the world of programmatic advertising.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This video advertising channel has the ability to reach a large audience in a powerful way.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Banner Flow

APRIL 25, 2022

A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. Success lies in knowing your audience inside and out. Unpack the most effective social media campaigns and you’ll find targeted, engaging content tailored to a particular audience persona.

Media 52

Media Advertising Audience Food 52

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 69

Advertising Demand Side Platform Conversion Audience 69

AdvertiseMint

SEPTEMBER 13, 2023

They have built a big audience of fans who follow them. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. The key is influencers have built a big, loyal audience on social media. 42% of marketers believe influencer marketing delivers the best ROI, and 89.2% This is called their niche.

Media 52

Media Fashion Audience Food 52

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences. Brands in every vertical can benefit from strategic automation.

Marketing 116

Marketing eCommerce Communications Brand Awareness 116

Martech

OCTOBER 21, 2021

One thing to consider is whether your business case calls for shorter-term ROI versus long-term flexibility. How Discovery Plus markets complex streaming options to an international audience. That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses.

Marketing 102

Marketing Audience MarTech Food 102

AdvertiseMint

SEPTEMBER 10, 2023

Pet supplies: Food, treats, pet care products, toys, pet beds, and furniture. How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. The sky is the limit when picking items to sell on Amazon FBA.

Shipping 52

Shipping Manufacturing Retail ROI 52

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

MARCH 21, 2022

He shared how a part of the Ramadan culture in Indonesia has evolved to suit the new normal: "People can no longer break their fasts together, in-person, so they send food and gifts online. The duo then delved into the data modeling efforts that Telkomsel and Mindshare dapples in.

Audience 52

Audience Food ROI Cookies 52

illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 63

Advertising Rich Media ROI Food 63

VideoWeek

MAY 3, 2024

And coinciding with the men’s Euros this summer, the platform will add a new AI-enhanced tool providing audiences with custom post-match highlights. The tools include an “audience persona” feature, whereby advertisers can describe their intended audience. billion users across 10,000 apps. The vast scale of ATOM 3.0

Video Ads 52

Video Ads Ad Tech Media Audience 52

Basis

DECEMBER 1, 2023

This could look like displaying ads for baby food to someone who purchased diapers, or showing a shopper who almost bought a certain sweater an ad for an alternate knitwear brand. Right now, RMN data is very siloed and lacks standardization.

Retail 64

Retail Marketing Food ROI 64

Digiday

JUNE 23, 2022

With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments.

Education 60

Education Audience Food ROI 60

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Monetize More

SEPTEMBER 8, 2022

So you may need more than just marketing ROI. Good luck shoehorning a dog food affiliate link into a crypto article. For this, you’ll need a large, consistent audience. First, lay out the valuable content you’ll provide to your audience. They built a massive audience with this content.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

Lemonads

DECEMBER 7, 2020

This will help you decide which products to promote, what audiences to target, and how long your campaigns should run for, among other things. As long as you choose an industry you’re familiar with or take the time to learn about the vertical, you’ll increase your chances of getting the highest ROI.

Affiliates 52

Affiliates Finance Food eCommerce 52

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Lemonads

DECEMBER 6, 2020

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. It’s better to go with a niche network, assuming your audience falls into that category.

Ad network 52

Ad network CPM CPC Banner 52

InMobi

DECEMBER 20, 2018

1, a Diageo India brand, reached out & engaged its target audience by leveraging a music album created in association with Salim-Sulaiman - one of India’s leading musician duo. McDowell's No. 1 was able to successfully reach millions among the community across the nation and nudge them to give up the terrible habit of drunk driving.

Rich Media 52

Rich Media Native Advertising Retail Food 52

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. It is available in numerous languages and countries for those with a global or multilingual target audience. Google’s AI will then “remix” the content based on your sales goals and target audience. Scroll down until you see Promotion Extension.

ROI 52

ROI Conversion CPC Food 52

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans?

Affiliates 52

Affiliates Conversion Rate Food Brand Awareness 52

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. How a Brand Persona Plays Into Effective ROI. *

Food 105

Food eCommerce Retargeting Conversion 105

InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? With so many connected devices and so much stimulation all around, now your audience is even more distracted. Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa!

Real Estate 40

Real Estate Banner Food Mobile Ads 40

NewProgrammatic

MAY 10, 2022

By offering interest-free installments, Buy Now Pay Later services appeal to audiences concerned about their spending and seek chances to utilize a privacy-oriented and cheaper format of consumer credit. Buy Now Pay Later offers have a rather characteristic audience that could be shortly described as purchase-driven. Growing user-base.

Marketing 52

Marketing Impressions Audience Advertising 52

Martech

JUNE 24, 2022

Anybody who has ever lived through a retail or e-commerce season on the email team knows the day will come when someone farther up the email food chain freaks out because sales numbers aren’t where they’re supposed to be and starts hollering to send more email. We email people are the ones who will ride in and save the day. .”

Agency 106

Agency Retail Food Education 106

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 93

Brand Awareness ROI Click Through Rate Conversion 93

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately.

Media 59

Media Marketing Audience Brand Awareness 59

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. Source: Hubspot. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) Revenues climbed 23.4 percent during Q4 and 23.3 percent for the full year.

Marketing 52

Marketing Media Entertainment Agency 52

Martech Series

DECEMBER 22, 2022

greater ROI and 35% more bookings than other platforms. Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be. Ask your audience to vote on the new product and color options. With Snap Ads, Marriot Bonvoy saw a 3.4x

Audience 86

Audience ROI Media Advertising 86