MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This video advertising channel has the ability to reach a large audience in a powerful way.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Lemonads

DECEMBER 6, 2020

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. It’s better to go with a niche network, assuming your audience falls into that category.

Ad network 52

Ad network CPM CPC Banner 52

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. TSF was only using Google search to promote their brand terms.

Food 105

Food eCommerce Retargeting Conversion 105

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 24, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Lemonads

JANUARY 17, 2022

In the digital marketing context, an affiliate is an independent advertising specialist that focuses on helping multiple brands connect with their target audiences. These specialists can connect with their audiences and deliver marketing messages more effectively because the content isn’t coming directly from advertisers.

Affiliates 52

Affiliates Marketing CPL CPM 52