Remove Audience Remove Food Remove Native Advertising Remove ROI
article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. Over-the-Top Advertising. Programmatic Display Advertising. A holiday sale?

article thumbnail

13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

article thumbnail

#MobileMonday Throwback 2018: Leading Brands Leveraging Mobile

InMobi

. -- #2 Diageo India: 3 awards: India Digital Marketing Awards - Best use of mobile, Mobexx awards - Excellence in location-based advertising, Mobexx awards - Excellence in native advertising McDowell's No.1 McDowell's No. No1Yaari: Jamming to the Sound of Friendship McDowell's No.1,

article thumbnail

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

article thumbnail

InMobi Interstitials

InMobi

How do advertisers get the undivided attention of their target audience? With so many connected devices and so much stimulation all around, now your audience is even more distracted. Interstitials are like the power foods of the mobile ad world. If ads were food, you would want to eat Interstitials.

article thumbnail

Why should brands invest in video advertising?

Ad Beat

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. Source: Hubspot. 10% said video blogs. .