Digiday

JANUARY 17, 2023

Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. ” Deux is one on a roster of health food brands that are trying to build awareness in January and take advantage of the buzz surrounding New Year’s resolutions.

Food 70

Food Marketing Conversion Retail 70

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. There are also certain product types that tend to work well for a livestream.

Conversion 91

Conversion Agency Fashion Retail 91

RevX

AUGUST 17, 2021

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. Food delivery businesses face common business challenges.

Food 52

Food Advertising Retargeting Non-Profit 52

Digital Ad Blog

APRIL 24, 2023

Have you ever found yourself craving some delicious Thai food but not sure where to find it? In either case, “ Thai Food Near Me ” has got you covered! The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Martech Series

NOVEMBER 2, 2022

Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience. Food costs are a hot topic. Conversations mentioning foodie keywords increased by 4% PoP in Thailand between August 2021 and July 2022.

Food 104

Food Audience Conversion MarTech 104

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. There’s other conversations that we’re having with some other pretty big names that are coming.

Food 69

Food Brand Awareness Audience Conversion 69

Martech Series

FEBRUARY 9, 2023

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). Behavior-based automated messages continue to drive a disproportionate number of email orders.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

illumin

JANUARY 29, 2024

Examinations of what worked and what didn’t grew into conversations about future trends and impactful changes. Every conversation at BIMA was worth a listen. Where are leaders pushing their digital media strategies in 2024? Where are they investing? What patterns are worth paying attention to?

Food 52

Food Ad Tech Conversion Advertising 52

Adweek

NOVEMBER 14, 2023

As the conversation begins, Clouse delves into the strategic emphasis of Campbell's transformation, rooted in the concept of focus.

Conversion 242

Conversion Food 242

Adweek

NOVEMBER 28, 2023

The conversation starts with Palmieri sharing insights into his two-decade career at SC.

Conversion 275

Conversion Marketing Food 275

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

Food 109

Food A/B Testing Conversion Electronics 109

Adweek

NOVEMBER 2, 2022

As the longtime bartender at the Hotel Ritz in Paris, Meier--well placed to listen to conversations that SS officers had during the German occupation of the city during WWII--passed valuable secrets to British intelligence. It's a pity that the name of Frank Meier is largely lost to history because he made significant contributions to it.

Conversion 275

Conversion Food 275

Adweek

JANUARY 17, 2023

During the conversation, Oliver comments on modern British society, what it means to be British and why he believes doing good can be good for business. On the season finale of Touch of Truth, host Jackie Cooper sits down with Jamie Oliver, English chef, restaurateur and author. Touch of Truth Podcast: Fighting for Sunshine With.

Conversion 235

Conversion Food 235

Ad Colony

MAY 25, 2022

Viewers will consider downloading sports apps (54%), food delivery apps (37%), gaming apps (34%), and sports betting apps (29%) before watching sports. NBA Finals viewers plan on purchasing food and drinks before watching sports. Join the Conversation. Before game time, NBA Finals viewers will download mobile apps.

Food 83

Food Conversion Advertising Media 83

Aronson Ads

JULY 27, 2022

We solve problems, compete, help each other, or just enjoy a good conversation. One of the manager team outings was a restaurant tour in Chicago called a Secret Food Tour! As Content Team Manager Kayla Kinney described it, “Restaurants aren’t revealed until you get to the spot, and one of the food items is kept a ‘secret.’”

Food 77

Food SEO Conversion Advertising 77

Adweek

AUGUST 2, 2022

The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation.

Conversion 245

Conversion Food 245

Adweek

JULY 28, 2022

In this special conversation, Antonio Lucio, principal and founder of 5S Diversity is joined by Rupen Desai, global chief marketing officer at Dole Sunshine Company, to. As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do.

Conversion 231

Conversion Marketing Food 231

Martech

JANUARY 6, 2022

Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants.

Finance 114

Finance Food Retail Conversion 114

Martech Series

AUGUST 1, 2022

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch.

Click Through Rate 91

Click Through Rate Marketing Food Conversion Rate 91

Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) Study aid Quizlet is using it for Q-Chat, a virtual tutor.

Food 103

Food Retail MarTech Conversion 103

Martech

JUNE 15, 2023

Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Contextual segmentation: Segments are based on specific contexts, such as events, holidays, or seasonal trends.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

Digiday

JUNE 5, 2022

Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. And TikTok is one of the places where culture is created,” said John Starkey, president of plant-based food and beverages for Danone North America.

Food 69

Food Brand Awareness Conversion Media 69

Martech

APRIL 15, 2024

So, how do you create a customer experience worthy of conversation? Was it the food, weather, beach and the resort’s beauty? I’m willing to bet they probably won’t notice. Whatever experience is created from AI will lean more toward “expected” than “exceeding.” What did we tell our friends and family about our trip?

Impressions 117

Impressions Food Conversion MarTech 117

VideoWeek

JULY 3, 2023

And M6 said that this trend was most apparent in sectors where brands have slowed their investment in CSR (corporate and social responsibility) messaging on TV, such as retail and food. Where brands have something to add to the conversation, and are able to talk from a position of authority (i.e,

Food 52

Food Brand Awareness Retail Communications 52

Digital Ad Blog

JUNE 16, 2023

Whole Foods Markets and Food Network have successfully implemented chatbot campaigns, allowing customers to discover relevant content even if they are unsure of what they are looking for. Customizing your mobile marketing efforts will enhance customer engagement and increase conversion rates.

Marketing 52

Marketing Food Click Through Rate Conversion Rate 52

Digiday

SEPTEMBER 8, 2022

To further amplify these efforts, we are exploring unique ways such as this influencer campaign to highlight the value and importance of not only purchasing and preparing healthy food, but gathering around the dinner table with loved ones,” said Melissa Crowe, ButcherBox’s vp of marketing.

Food 69

Food Affiliates Brand Awareness Entertainment 69

Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new. social data and conversion platform Influential.

Food 69

Food Pop-Up Brand Awareness Conversion 69

AdvertiseMint

DECEMBER 4, 2023

Using Facebook messenger bots for marketing can help boost engagement, enhance customer experience, and drive conversations. While other bots may handle tasks like ordering food or setting reminders, Facebook messenger bots are chat-focused. They are ready to jump into action instantly when users start a Messenger conversation.

Marketing 40

Marketing Conversion Audience Food 40

Ad Monsters

MARCH 15, 2024

“S HE Media’s flagship brands and network of premium sites produce award-winning, inclusive content that gives our audience the information and encouragement she needs to live life on her own terms – across parenting, health, food, style, career, and entertainment,” says Calabrese.

Media 59

Media Audience Food Education 59

Ad Rants

DECEMBER 1, 2022

For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Identify your target audience.

Media 239

Media Audience Conversion Rate SEO 239

Fuel Lines

JUNE 29, 2017

Turning your communication into a conversation. Food and Beverage Marketing Specialists. Mountain sports and tourism marketing specialists. New York Hustle. Global Muscle. Thought leadership in targeted markets. Team work – we make it happen! Helping companies achieve Meaningful Online Engagement. Agents of Change. Born, you die, sell.

Agency 259

Agency Communications Food Conversion 259

MNTN

MARCH 22, 2024

Higher Conversion Rates Relevant, location-specific offers are more likely to resonate with consumers, leading to a higher conversion rate. For example, a regional fast-food chain may deploy mobile ads to reach hungry users within a five-mile radius of their locations.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Martech Series

DECEMBER 14, 2022

Surveys should also be designed to ask one question at a time – like a conversation – to keep the audience engaged. With conversational design principles, brands can create a survey that enables meaningful conversations with their customers. Give an Incentive. increase in completion rates than those without.

Conversion 64

Conversion Food MarTech Audience 64

Rob Campbell

JULY 28, 2022

Here in NZ, the conversation often relates back to the price of food. But while the cauliflower conversation may raise a smile … what it indicates is nothing but. The cost of living is insane everywhere. The prices are going up faster than we can blink. More and more people will struggle. Will be taken advantage of.

Food 56

Food Conversion Advertising 56

Martech Series

JUNE 10, 2022

Over 90% Conversion Rates. Brands receive 2 times of conversational value and 5 times in profit. In 2021, GoSky AI in cooperation with its brand partners, tallied 11 million social users who interacted with brands amid several hundred million conversations. “Messenger delivers 3.5

Conversion Rate 81

Conversion Rate Non-Profit Conversion MarTech 81

Digiday

NOVEMBER 2, 2022

By using TikTok, the brand is targeting Gen Z women, busy parents looking for better food options for their families and “gut-aware” millennials who are curious about gut health or are already investing in it. “The fact that gut health was taking off on TikTok made the timing work even more in our favor.” ”

Conversion 70

Conversion Food Education Audience 70

Digiday

OCTOBER 13, 2022

But Crumbl is focusing this year on TikTok (where it has 6 million followers), tapping into organic growth that emerged as conversations about Crumbl were already happening on the platform (the brand gained 1.3 The brand has 3.03 million followers on Instagram, 1.59 million followers on Facebook and over 650,000 Twitter followers.

Cookies 70

Cookies Food Impressions Audience 70