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“Cuz I get what I want when I want it,” Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com’s jingle.
The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the Covid-19 pandemic. But after that boom, the online food delivery landscape looks different now: crowded with competitors and already seeing the impact of a global cost-of-living crisis.
Amid
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