Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry.
The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a global brand campaign to launch in October.
It comes at a crucial stage for Redefine Meat, which was founded in 2018 and now has more than 200 employees in Israel and Europe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in