Philadelphia Launched a Restaurant Where You Order Feelings, Not Food

The brand and agency Gut Miami presented diners with the Feeladelphia experience

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When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the dinner table.

Tapping into the emotional side of food, Philadelphia Cream Cheese opened the first-of-its-kind restaurant experience, Feeladelphia. Created in partnership with Gut Miami, this initiative leaned into customer testimonials sharing the many feelings that can come from eating the perfect treat.

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