Email And SMS to the Rescue. New Ecommerce Marketing Report Shows Brands’ Love for the Channels is Increasing
Martech Series
FEBRUARY 9, 2023
A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). of all email orders with only 1.8% of the total number of sends.
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