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Email And SMS to the Rescue. New Ecommerce Marketing Report Shows Brands’ Love for the Channels is Increasing

Martech Series

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). of all email orders with only 1.8% of the total number of sends.

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An SEO Strategy that lead to Restaurant’s Success: The Story of “Thai Food Near Me”

Digital Ad Blog

Have you ever found yourself craving some delicious Thai food but not sure where to find it? In either case, “ Thai Food Near Me ” has got you covered! The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Martech Series

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch.

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8 Tactics for an Effective YouTube Social Media Strategy

Ad Rants

For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Identify your target audience.

Media 243
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Location-Based Marketing: Complete Guide for Advertisers

MNTN

Higher Conversion Rates Relevant, location-specific offers are more likely to resonate with consumers, leading to a higher conversion rate. For example, a regional fast-food chain may deploy mobile ads to reach hungry users within a five-mile radius of their locations.

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Unlocking Mobile Marketing Success: Essential Strategies for Print-on-Demand Businesses

Digital Ad Blog

Whole Foods Markets and Food Network have successfully implemented chatbot campaigns, allowing customers to discover relevant content even if they are unsure of what they are looking for. Customizing your mobile marketing efforts will enhance customer engagement and increase conversion rates.

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS) , cost per acquisition (CPA) , conversion rates and more. Another bonus?