Martech Series

JANUARY 10, 2023

SourceKnowledge Connected with Several Major eCommerce Platforms. SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Ad Wisey

SEPTEMBER 1, 2022

Prospecting ads ROAS: 2540% Retargeting ads ROAS: 1846% Sales via ads: $435,000+. Retargeting. To help their potential customers make the right choice, LENC used Adwisely to show Retargeting ads to those who viewed at least one product on the website. Retargeting ad on Facebook Mobile News feed powered by Adwisely.

Retargeting 52

Retargeting Entertainment Electronics eCommerce 52

Ad Wisey

APRIL 13, 2023

Adwisely was built to help eCommerce store owners save time and money by fully automating Facebook and Google ads for them. Through the years, we were honoured to work with thousands of amazing online stores around the world.

Retargeting 73

Retargeting eCommerce Conversion Rate ROI 73

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Martech

DECEMBER 18, 2023

Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. In the case of cart abandonment, you would need connectors to integrate your CDP with your email marketing platform, SMS or app notification tools and potentially your ecommerce platform to track and recover abandoned carts effectively.

A/B Testing 88

A/B Testing eCommerce Audience Retargeting 88

Adtaxi

JUNE 1, 2022

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Smart-Hub

APRIL 1, 2024

For example, a user visits an ecommerce website for the first time, agrees to the use of cookies, and provides personal information to make an order. Suddenly, on the news website, they start seeing ads promoting large suitcases, even though the website itself is not related to ecommerce at all. Retargeting.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

MNTN

AUGUST 19, 2022

“October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines.

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Martech

OCTOBER 13, 2021

We chose those because we feel they are capabilities needed to support the use cases that people expect a CDP to support, such as giving CRM users a view of interactions in other channels, updating retargeting lists in real time based on ecommerce transactions, and combining in-store and on-line transactions to build campaign lists.

Retargeting 93

Retargeting eCommerce MarTech Marketing 93

Ad Monsters

NOVEMBER 9, 2022

After onboarding a top ecommerce account, for example, we learned the business was running an audience-segmented Facebook structure, meaning each audience had its own ads. If we commit to this, the upside equals more qualified site traffic to retarget and a better shot at converting valuable actions, all as a result of creative excellence.

eCommerce 74

eCommerce Marketing Audience Cookies 74

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

MNTN

SEPTEMBER 27, 2023

Ecommerce Funnel Explained Loyalty and Re-engagement Ideally, you want to build an ongoing relationship with your customers. There are many ecommerce key performance indicators (KPIs) that can help you quantify success. For example, software-as-a-service (SaaS) funnels may involve more product demos than most ecommerce funnels.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance).

Conversion 105

Conversion Marketing Communications Retargeting 105

VideoWeek

DECEMBER 12, 2022

FLEDGE meanwhile, as on the web, is concerned with retargeting. For example, an app which has an ecommerce function would be able to use FLEDGE to target users who have placed items in their shopping basket, but not completed the purchase.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

MNTN

FEBRUARY 9, 2024

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. It’s a complete misdirect that carries the somber theme of the ASPCA ads while simultaneously pitching an eCommerce solution for abandoned shopping carts.

Advertising 98

Advertising Marketing Retargeting CPA 98

Ad Wisey

OCTOBER 16, 2023

All the campaigns you create – Prospecting, Retargeting, or AI-powered campaigns – are the ads you need to run on a regular basis to help your business survive and grow. How are Promo ads different from regular ads I run?

Retargeting 96

Retargeting Brand Awareness Video Ads Advertising 96

AdvertiseMint

JANUARY 21, 2024

The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! GetResponse GetResponse provides email marketing automation combined with eCommerce features. Drip Drip offers eCommerce-focused marketing automation. The platform works nicely with other eCommerce tools already in your stack.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech Series

JULY 13, 2022

Cookies drive the creation of custom content, including retargeted ads that seem to follow us everywhere (and which can be very effective). Marketing Technology News: New Research Reveals Connections Between eCommerce and the Science of Frustration.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization.

Marketing 124

Marketing Retail Retargeting MarTech 124

MNTN

SEPTEMBER 8, 2022

eCommerce habits are locked in now, and they’re not going anywhere,” he noted. Together, Campspot and MNTN ran multiple campaigns—prospecting, retargeting, and display ads—to find and convert their target audiences. Edmundson pointed to the example of online ordering. The same goes for streaming TV. It’s on-demand. It’s high-quality.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Single Grain

JUNE 15, 2020

4) Opened Up Retargeting to ALL Products. When it came to retargeting, although the account did contain retargeting audiences, there were only two and they were constructed inefficiently. Bread and pasta were the only products being retargeted, so we opened up targeting to ALL products. 5) Started Using Dark Posts. .

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

APRIL 27, 2023

Retarget your leads with active interest who did not yet convert and remind them of your brand. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads. It can help gain their interest and also increase engagement.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

RevX

APRIL 5, 2022

While eCommerce advertisers like to show ads with product recommendations from the same category, the Edtech app will have a different feed. You follow different strategies with your branding, user acquisition, and retargeting campaigns. Different categories have individual variations in their details, product, and ad display needs.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Ad Wisey

AUGUST 15, 2023

eCommerce stores often put up great hopes for Q4 sales. Need of the ad audience As the holiday season comes, eCommerce advertisers pump a lot of money onto retargeting in hopes to reengage the “hot” leads. Some of them, however, forget one important thing – there should be people to retarget.

Retargeting 95

Retargeting eCommerce CPA Machine Learning 95

Lemonads

MAY 26, 2021

Furthermore, Datspush offers a huge collection of features that range from easy campaign creation to the ability to develop retargeting campaigns. Based in Cyprus, the platform specializes in a variety of different formats and provides high-quality traffic regardless of the volume of visitors received. What Ad Formats Does Datspush Support?

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Single Grain

NOVEMBER 16, 2022

Short Messaging Service (SMS) marketing is the next big trend in ecommerce as more and more businesses adopt it. Many ecommerce stores or offline shops like Macy’s run “buy one, get one significantly discounted” offers. Scale Up Your Retargeting and Remarketing. Retargeting Ads. In fact, 81.2%

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

PrograMetrix

JUNE 9, 2021

There are a variety of mobile advertising tactics CBD marketers should consider testing which includes geofencing dispensaries, targeting users who have CBD or cannabis apps installed on their phones, and retargeting website visitors on their mobile devices. CBD Brand Campaign Approval on Facebook and Instagram.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Martech

JUNE 27, 2023

5: Ecommerce As younger people enter the buying group, buying behavior is changing — fast. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. You can do a look-up by hand or use automated processes from providers like NetFactor. There are more options than you may think. Get MarTech!

eCommerce 93

eCommerce Education Retargeting Communications 93

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. You’re passing up an important chance to reach new leads if you don’t have a YouTube eCommerce marketing strategy in place. Retargeting. Why YouTube Ads? Google benefits. Why Rollworks?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

JANUARY 23, 2023

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. They can become your customer at anytime (particularly with retargeting ).

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Martech

FEBRUARY 9, 2023

Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brand awareness with a nostalgic campaign featuring 90s star Alicia Silverstone.

Brand Awareness 78

Brand Awareness Pop-Up Retargeting Affiliates 78

Single Grain

JULY 9, 2021

How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Targeting options : Location-based, device type, operating system, browsers, interests, advanced audience targeting, and retargeting (custom audiences).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

MARCH 20, 2020

In fact, retargeted ads can bring 26% of shoppers back to your site: What’s more, research shows that personalized retargeted ads can lead to ROIs of over 1,300% – and can help you reach those customers who abandoned their carts. There are several platforms you can use to effectively retarget your customers, such as: Google Ads.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Clearcode

MARCH 15, 2023

Here are examples of first-party data: Data about products people have purchased and the value of orders, which is often collected by ecommerce and offline transactions. This data type is collected directly from people who have interacted with the brand, such as customers. How Is Third-Party Data Created?

GDPR 52

GDPR Audience Cookies eCommerce 52

VideoWeek

SEPTEMBER 23, 2022

On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels. ” Havas Group Acquires Ecommerce Consultancy Expert Edge. ” WPP Buys Communications Agency JeffreyGroup. .

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Single Grain

JUNE 13, 2023

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102