Brave Commerce Podcast: Using Ecommerce to Inform Business Strategy

Francesca Hahn of Mondelēz International on brand experience and media implementation

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On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondelēz International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers.

Hahn shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience, online or in person, seamless for the consumer. Hahn talks about learning from mistakes and gives the example of developing OreoID, a customization tool shoppers can use to create their own Oreos.

Further, Hahn speaks on using ecommerce to inform all commerce and best practices for understanding online shoppers better. She also offers advice for networking and leveraging curiosity to stay ahead of the game.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.