Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales.

ROI 92

ROI Marketing Conversion Rate Audience 92

Adweek

JULY 13, 2022

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 246

ROI Media Retail eCommerce 246

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 121

Marketing eCommerce ROI Communications 121

Martech

DECEMBER 4, 2023

Cost and ROI: Acquiring third-party audience data may involve additional costs, depending on the data provider and the specific data segments being used. There are many possibilities, depending on the human user’s main interests: I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share.

Advertising 109

Advertising eCommerce ROI Audience 109

Martech Series

AUGUST 1, 2022

osCommerce Launches the Latest Version of Its Free Shopping Cart, the Most Powerful Open-Source Ecommerce Platform. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. How Does Marketing Performance Management Boost Your MarTech and Marketing ROI? Creating a Cookieless Future Today.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. ” Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

NOVEMBER 15, 2022

These integrations also enable joint customers to activate AI models to improve online conversion rates, increase average order values, and drive incremental eCommerce revenue from anonymous site traffic using in-session intelligence from ZineOne and HCL Commerce real-time personalization.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

SEPTEMBER 23, 2022

Who: Dana Green, Director of Ecommerce and Optimization at the Comoto Family of Brands will be joined by Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners.

MarTech 91

MarTech eCommerce Media Marketing 91

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 111

CPC ROI Click Through Rate eCommerce 111

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. ” Marketing Technology News: Gadget Enables Developers to Quickly Build and Scale Ecommerce Apps That Connect to Shopify’s 1.7…. .

Marketing 83

Marketing ROI eCommerce MarTech 83

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI eCommerce Fashion 95

Martech

DECEMBER 30, 2022

Experience, Ecommerce and Transformation. Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. Digital media and advertising.

Retail 110

Retail Media eCommerce ROI 110

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

Healthcare 213

Healthcare eCommerce Marketing ROI 213

VideoWeek

FEBRUARY 22, 2023

Ecommerce represents more more than 13 percent ($80 billion) of total sales, the company said, making retail media a core part of its omnichannel offering. “All of this improves the trajectory of our ROI and our margin profile.” For the full year, Walmart’s advertising business grew almost 30 percent to reach $2.7

Retail 59

Retail Media eCommerce ROI 59

Martech Series

JANUARY 2, 2023

Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech

NOVEMBER 29, 2022

Provides an additional ecommerce channel (34%). Ability to deliver ROI/business objectives is unclear (32%). Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). New way of engaging existing customers (48%). Boost brand perception (46%). Drive customer loyalty (21%). Too nascent.

Brand Awareness 116

Brand Awareness Marketing eCommerce ROI 116

Martech

FEBRUARY 8, 2024

Other concerns included integrating current systems (35%) and ensuring ROI (30%). 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. It uses generative AI to provide insights and recommendations for sellers.

MarTech 94

MarTech Shipping eCommerce Education 94

Martech Series

AUGUST 2, 2022

For further ease of use, Klaviyo’s software also integrates with leading ecommerce platforms such as Magento, BigCommerce, Stripe, and WooCommerce and over 220 apps that merchants want to connect with through Klaviyo. We’re excited about what this continued partnership represents for our customers.”.

eCommerce 92

eCommerce ROI MarTech Marketing 92

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

Marketing 117

Marketing eCommerce Retail MarTech 117

Martech

APRIL 10, 2024

By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” CEO Joanna Milliken Fuel for your marketing strategy. Business email address Sign up now Processing.

ROI 110

ROI Retail MarTech Marketing 110

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing 95

Marketing eCommerce Pop-Up Communications 95

VideoWeek

FEBRUARY 1, 2024

It’s applied this philosophy to its ecommerce offering too, focussing on rapid delivery for smaller orders, rather than large scheduled weekly shops. While many of its competitors run small convenience stores as well as larger supermarkets, Co-op only runs relatively small shops. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce ROI 52

Martech Series

NOVEMBER 21, 2022

For marketers mandated with driving growth and ROI, what are some of the core challenges they still face and what thoughts/tips would you highlight? . There isn’t a universal approach to ROI because it often means something different to every organization. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

Adtaxi

JUNE 1, 2022

The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital campaigns. contact us. Email marketing is alive and well in 2022.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Ad Wisey

APRIL 13, 2023

Adwisely was built to help eCommerce store owners save time and money by fully automating Facebook and Google ads for them. What they love about Adwisely Adwisely is happy to provide consistently good ROI to Outlet Magic. Through the years, we were honoured to work with thousands of amazing online stores around the world.

Retargeting 73

Retargeting eCommerce Conversion Rate ROI 73

Ad Rants

OCTOBER 24, 2022

Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. The internet is being taken over by video content on websites, social media, and eCommerce stores--and the demand for video continues to grow. Incorporate More Video into Your Website.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. What reporting do you provide that demonstrates the ROI from our efforts? Has the overall implementation provided positive ROI, including all costs (i.e.,

Conversion 109

Conversion ROI Conversion Rate MarTech 109

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. In contrast, we know from experience that integrated stacks streamline operations and significantly boost marketing ROI and customer lifetime value.

MarTech 113

MarTech Conversion Rate eCommerce Conversion 113

Martech Series

JULY 20, 2022

As Head of Commerce, Brown will oversee Tinuiti’s already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.

Retail 93

Retail Media eCommerce Affiliates 93

AdvertiseMint

NOVEMBER 22, 2023

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. Scaling Your Ecommerce Business If you sell products online, there are key strategies to scale your eCommerce empire. Optimize your eCommerce SEO from day one.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52