The ROI of personalized experiences: Process measurements
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Measuring the ROI of personalization. In other words, welcome back to Statistics 101.
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