article thumbnail

4 Key Digital Marketing Strategies for an eCommerce Store

Digital Ad Blog

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. The higher your website ranks, the more likely it is to be seen by potential customers.

article thumbnail

Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul

Martech Series

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Amid the uncertainty ahead, now is an optimal time to reassess brand loyalty strategies. Now is the Time to Adopt.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Over half of marketers are using the metaverse or considering it

Martech

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Lack of industry standards (20%).

article thumbnail

Ecommerce Affiliate Marketing: 14 Reasons to Create a Partner Program for Your e-commerce Business

Lemonads

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

article thumbnail

The Role Of Influencers Within Social Commerce

Martech Series

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

article thumbnail

6 must-have, underused email marketing automations

Martech

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands.

Marketing 115
article thumbnail

10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.