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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The social buzz is helped by branding and packaging. Books are a broad category with a passionate following.

eCommerce 103
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What is ecommerce and which trends are shaping its future?

Martech

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

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4 Key Digital Marketing Strategies for an eCommerce Store

Digital Ad Blog

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. The higher your website ranks, the more likely it is to be seen by potential customers.

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Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period

Martech Series

Consumers heavily rely on email, social media and eCommerce for convenience. The post Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period appeared first on MarTech Series. People Buy From People.

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Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul

Martech Series

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Amid the uncertainty ahead, now is an optimal time to reassess brand loyalty strategies.

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Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. As most social media platforms have begun to merge with ecommerce functions, lower-funnel videos on platforms like TikTok have become increasingly important to encourage consumers to take that final leap.