Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

eCommerce 98

eCommerce Agency SEO Conversion 98

Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

eCommerce 119

eCommerce Banner Conversion ROI 119

Adweek

OCTOBER 24, 2023

On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies.

eCommerce 285

eCommerce Conversion 285

Smart Insights

FEBRUARY 12, 2023

E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.

Conversion Rate 145

Conversion Rate Conversion eCommerce 145

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 120

Conversion Marketing Communications Retargeting 120

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys….

Conversion 76

Conversion eCommerce Marketing Retail 76

Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments. D2C brands today are navigating an increasingly competitive ecommerce environment.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Conversion 113

Conversion ROI Conversion Rate MarTech 113

Martech Series

FEBRUARY 9, 2023

These findings are part of Omnisend’s Email, SMS, and push marketing statistics for ecommerce in 2023 report. A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5%

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 128

Conversion Conversion Rate Marketing Audience 128

Martech Series

JUNE 21, 2022

Global-e and Pitney Bowes will also form a cross-border partnership to offer additional services to ecommerce brands. In addition, the companies will begin a strategic partnership and commercial relationship whereby Pitney Bowes will provide cross-border ecommerce logistics services to Global-e and its clients.

eCommerce 88

eCommerce Retail Shipping MarTech 88

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

AUGUST 17, 2022

With Searchspring Personalized Email Recommendations, merchants can drive a more engaging shopper experience throughout the full customer lifecycle, increasing overall conversions. The post Searchspring Makes Product Discovery Easier by Extending Personalized Recommendations to Ecommerce Email Marketing appeared first on MarTech Series.

eCommerce 95

eCommerce Marketing Conversion MarTech 95

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech!

Conversion 106

Conversion Electronics Retail MarTech 106

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech Series

SEPTEMBER 29, 2022

Experienced ecommerce marketing leader Courtney Austermehle joins Constructor as the company expands team and customer growth to arm retailers with AI-powered digital merchandising tools. Retailers must streamline their shopping experiences and think seriously about their ecommerce future,” explained Austermehle.

eCommerce 84

eCommerce Retail Conversion Rate MarTech 84

Martech Series

JANUARY 24, 2023

The report includes valuable information for ecommerce leaders regarding site navigation features, shopper behavior around recommendations, and devices used to browse and buy. The search bar is a key driver for conversions and brand affinity. regarding their online shopping habits.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Martech Series

JULY 13, 2022

Nextech AR Solutions Corp, a Metaverse company and leading provider of augmented reality experience technologies and services, has contracted to supply 3D models to the world’s largest Prime eCommerce marketplace. Marketing Technology News: Welcoming Credit Unions and Banks to the Digital Age with Conversational AI.

eCommerce 84

eCommerce Media MarTech Conversion 84

Martech Series

DECEMBER 13, 2022

Flipboard , the world’s first social magazine, introduces a new set of features aimed at fostering conversation around the content people share on its platform. This marks a shift in emphasis towards community and conversations around shared interests on Flipboard. Pilot with Conversations in Group Magazines.

Conversion 52

Conversion Food eCommerce MarTech 52

Martech Series

JULY 18, 2022

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced registration is now open for its global Make it Big 2022 Conference which will be held virtually September 13-14. It’s such an exciting time to be shaping the future of ecommerce. Make it Big 2022 Customer Awards.

eCommerce 81

eCommerce Marketing Retail Food 81

Marketing Dive

NOVEMBER 28, 2022

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

eCommerce 111

eCommerce Conversion 111

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

NOVEMBER 1, 2022

Another tool is conversational commerce, which uses AI to engage customers in-channel. Companies can use it to add information, automation, and self-service to conversations. Virtual assistants can also provide the initial triage to route customers to the right person — which is helpful during peak or seasonal periods.

Conversion 92

Conversion Communications eCommerce MarTech 92

Martech Series

JANUARY 23, 2023

Avaya , a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been named as a Leader in the inaugural report: The Aragon Research Globe for Conversational AI in the Intelligent Contact Center (ICC) 2023 by Aragon Research, Inc. According to the report 1 , authored by Craig Kennedy, Sr.

Conversion 81

Conversion Communications eCommerce MarTech 81

Martech

APRIL 5, 2024

For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. This includes conversions within linked advertising accounts. Universal Analytics audience lists will be closed.

eCommerce 116

eCommerce Conversion MarTech Audience 116

Spoton Digital Media

MAY 24, 2021

Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. 14 Ways to Increase eCommerce Sales If you are ready to get more out of your online store and increase eCommerce sales, try the following strategies. #1) 1) Collect contact information from site visitors. 2) Utilize personalization.

eCommerce 52

eCommerce SEO Audience Retargeting 52

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. Discounts for toys, conversely, came in under last year’s discounts — 27% this year versus 34% in 2022. billion, up 9.6%

eCommerce 108

eCommerce Electronics Retail MarTech 108

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Martech Series

DECEMBER 5, 2022

Agencies use Fast Simon’s AI-based merchandising, search, and personalization suite to power eCommerce stores. Fast Simon announced partnerships with several new eCommerce growth agencies in Australia and New Zealand. One of the most important factors in any eCommerce project is understanding the client’s personas.

eCommerce 86

eCommerce Agency Retail Conversion 86

Martech

DECEMBER 22, 2023

Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Use transactional, trigger and journey emails for higher engagement and conversions. First up: Email Marketing.

Conversion Rate 108

Conversion Rate Conversion eCommerce Communications 108

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

JANUARY 5, 2023

Data plays a key role in ecommerce. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. With over $500 billion in global sales, the king of ecommerce is Amazon, accounting for over 40% of the U.S.

CPC 98

CPC eCommerce Conversion Food 98

AdvertiseMint

FEBRUARY 13, 2024

Are Facebook Advertising Campaigns Effective for eCommerce? When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business. This data can be used to optimize your ads, track conversions, and create a custom audience for future campaigns.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

AdExchanger

NOVEMBER 30, 2023

One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. TikTok has struggled mightily on both fronts.

eCommerce 62

eCommerce Conversion 62

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m second-most-comfortable in a panel conversation. A: In the late 1990s I was part of GE Healthcare’s first ecommerce team.

eCommerce 108

eCommerce Healthcare MarTech Marketing 108