VideoWeek

DECEMBER 12, 2022

FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. For example, an app which has an ecommerce function would be able to use FLEDGE to target users who have placed items in their shopping basket, but not completed the purchase.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

AdvertiseMint

NOVEMBER 22, 2023

Set up dashboards to monitor key metrics like website traffic, conversions, profit margins, and customer acquisition costs in real-time. Try variations of product pages, emails, ads, headlines, etc., Create pages targeted to different marketing campaigns, like email nurtures or ad clicks. A/B testing is another must.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Lemonads

MAY 24, 2021

Every industry is different, but all consumers go through a specific set of steps before becoming conversions. Attribution is the process of determining which touchpoint is responsible for generating each sale or conversion.

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 100

Affiliates Marketing CPA ROI 100

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Lemonads

SEPTEMBER 23, 2020

Read More : Campaign checklist and tips for building a successful facebook ads Best affiliate offers for Facebook ads campaign How did I scale my Facebook Ads campaign from 10 to 1000 $ per day?

Affiliates 52

Affiliates Non-Profit Impressions Media 52

Single Grain

JULY 16, 2021

Conversions : The same as the app installs objective, except that it optimizes for events such as adding to cart or checkout. All objectives fall under three categories: awareness, consideration and conversion: As an e-commerce marketer, start with the traffic objective. 5 TikTok Ads Best Practices for E-commerce.

CPM 133

CPM Conversion Audience CPC 133