Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series. Now is the Time to Adopt.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 92

ROI Marketing Conversion Rate Audience 92

Lemonads

OCTOBER 4, 2021

The good news is that an eCommerce affiliate marketing program can exponentially increase lead volume without putting a huge amount of pressure on your internal team or your budget. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 128

Marketing eCommerce ROI Communications 128

Martech Series

AUGUST 1, 2022

osCommerce Launches the Latest Version of Its Free Shopping Cart, the Most Powerful Open-Source Ecommerce Platform. 10 Motivations Behind the Rising Demand of Conversational Support Revealed. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. . – Lynne Capozzi, CMO at Acquia.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Text-based content can't do that.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. ” Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

JANUARY 2, 2023

Social commerce can be defined as the convergence of social media and ecommerce, allowing users to browse and make purchases in-app or via third party, in the moment. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. Must-have email automations in focus 1.

Marketing 120

Marketing eCommerce Communications Brand Awareness 120

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 114

CPC ROI Click Through Rate eCommerce 114

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI eCommerce Fashion 95

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

VideoWeek

FEBRUARY 22, 2023

Ecommerce represents more more than 13 percent ($80 billion) of total sales, the company said, making retail media a core part of its omnichannel offering. “All of this improves the trajectory of our ROI and our margin profile.” For the full year, Walmart’s advertising business grew almost 30 percent to reach $2.7

Retail 59

Retail Media eCommerce ROI 59

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. In contrast, we know from experience that integrated stacks streamline operations and significantly boost marketing ROI and customer lifetime value. Identify integration needs and gaps.

MarTech 122

MarTech Conversion Rate eCommerce Conversion 122

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. And so many choices out there.

Marketing 98

Marketing eCommerce Pop-Up Communications 98

Martech Series

NOVEMBER 21, 2022

That includes everything from our brand strategy and how we are driving awareness of our company, to optimizing our sales processes for greater conversion. When you have that mindset, you start having better conversations and more creative ideas. As CMO of Constant Contact, I oversee all of sales and marketing.

MarTech 88

MarTech ROI Retail eCommerce 88

Ad Wisey

APRIL 13, 2023

Adwisely was built to help eCommerce store owners save time and money by fully automating Facebook and Google ads for them. What they love about Adwisely Adwisely is happy to provide consistently good ROI to Outlet Magic. Through the years, we were honoured to work with thousands of amazing online stores around the world.

Retargeting 73

Retargeting eCommerce Conversion Rate ROI 73

Martech Series

JUNE 16, 2022

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

AdvertiseMint

JANUARY 21, 2024

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! GetResponse GetResponse provides email marketing automation combined with eCommerce features. Automation software tracks everything.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

AdvertiseMint

NOVEMBER 22, 2023

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. Set up dashboards to monitor key metrics like website traffic, conversions, profit margins, and customer acquisition costs in real-time. The eCommerce landscape moves fast!

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Martech Series

JULY 20, 2022

As Head of Commerce, Brown will oversee Tinuiti’s already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.

Retail 93

Retail Media eCommerce Affiliates 93

Martech Series

NOVEMBER 21, 2022

Large organizations can lose millions of dollars in revenue by failing to address the most important part of the conversion: customer motivation. MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth. Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul.

Marketing 97

Marketing Finance Retail MarTech 97

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing.

A/B Testing 126

A/B Testing MarTech Conversion eCommerce 126

Martech Series

NOVEMBER 29, 2022

Marketing Technology News: How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives. CMS Hub can effortlessly create and handle web pages that are customized for different users and also optimized for conversions and devices. A Few Top WebOps platforms to rely on.

Marketing 100

Marketing eCommerce ROI Audience 100

Spoton Digital Media

APRIL 18, 2022

Get better ROI attribution. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. Or, you can get more detailed and set up events, connect to Google Ads, and migrate audiences and ecommerce measurements. Understand users outside of your website.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

RevX

FEBRUARY 6, 2022

Since Valentine's Day is one of the most popular days for shoppers following the holiday season, many of these customers will be using and spending on apps, including dating apps, eCommerce apps, and other similar ones. It's, therefore, best for them to maximize engagement within their already existing audience. In Conclusion.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.

Affiliates 103

Affiliates Marketing CPA ROI 103

Advendio

NOVEMBER 8, 2022

Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. These interactive signs can be extremely effective at boosting conversion rates while also adding a layer of complexity to the overall attribution of media spending. The Rise in Omnichannel Advertising.

Retail 79

Retail Media Conversion Rate Communications 79

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 “We are very diligent in pre ROI analysis and very diligent in post event analysis to ensure that we understand whether the spending is effective.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

JULY 15, 2022

, the largest alcohol retailer in the US, personalized experiences across their website, email, and SMS campaigns, they generated $125 million in new sales revenue, increased ecommerce sales by 5.3 Brands who approach personalization in this way are able to deliver experiences that are scalable and improve their marketing ROI.

ROI 92

ROI eCommerce Marketing MarTech 92

MNTN

JULY 5, 2023

But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The sales funnel , meanwhile, takes the leads who have already gone through the marketing stage and guides them through to a conversion.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

RevX

JANUARY 27, 2022

Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Data shows a healthy spike in remarketing conversions in 2021. A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it.

Retargeting 52

Retargeting eCommerce CPM Shipping 52

Lemonads

OCTOBER 4, 2020

Boost ROI with insights into trending ads and increase your ROI tremendously. PowerAdSpy’s Dashboard Lander Properties: This section is useful to affiliates and eCommerce advertisers who want to spy on what other affiliates are doing. Sort by popular trackers and eCommerce platforms, funnels, device source, and niche.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52