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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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ZineOne Partners with HCL Software to Drive Conversions for Anonymous Visitors

Martech Series

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

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Questions to ask about conversion optimization platforms

Martech

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

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A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Better email open and click rates. Improves conversion rates. Manage bounce rate. What Is Email List Scrubbing? . Benefits of Email List Scrubbing.

ROI 92
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New VTEX Research Explores How Retailers Can Meet 2023 Profitability Targets

Martech Series

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. ” Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Retail 72
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How strategic martech integration drives business growth

Martech

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. In contrast, we know from experience that integrated stacks streamline operations and significantly boost marketing ROI and customer lifetime value. Identify integration needs and gaps.

MarTech 118
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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Therefore, this discount will quickly reduce advertising costs and enhance your ROI.

CPC 114