article thumbnail

How To Choose the Right Data Feed & Optimize for High-Performance

Martech Series

Data plays a key role in ecommerce. There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. With over $500 billion in global sales, the king of ecommerce is Amazon, accounting for over 40% of the U.S. for display.

CPC 98
article thumbnail

5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

CPC 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

To Meet Retailer Demand, SourceKnowledge Expands Influencer Network

Martech Series

They can easily generate monetizable links for their favorite retailers and can earn a premium cost-per-click (CPC) rate. However, it can be a drain on resources for large eCommerce brands and direct-to-consumer (DTC) businesses to identify and directly solidify agreements with micro-influencers who reach their target audiences.

Retail 75
article thumbnail

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered.

CPC 105
article thumbnail

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered.

CPC 52
article thumbnail

PPC for Ecommerce: 8 Effective Best Practices

Single Grain

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

article thumbnail

Why we care about performance marketing

Martech

While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments.