Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail 75

Retail CPC eCommerce Ad network 75

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JANUARY 23, 2023

If you have won the auction and hold the first position, that means every time a person clicks on your ad and lands on your website, you must pay the bid amount to Google or any other ad network on which you have placed your ad. For example, if you run PPC ads on Facebook, they appear on the user’s feed or timeline.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 9, 2021

How to Create a Native Advertising Campaign for Ecommerce. Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Which Ad Network Should You Use?

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Last Thoughts on TikTok Ads.

CPM 133

CPM Conversion Audience CPC 133