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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

If you have won the auction and hold the first position, that means every time a person clicks on your ad and lands on your website, you must pay the bid amount to Google or any other ad network on which you have placed your ad. You can use an image or a video to encourage the user to click on the ad and make a purchase.

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The Most Profitable Verticals for Push Notification Ads in 2022 and Beyond

Lemonads

Moreover, some push notification providers now allow you to place small thumbnails and other rich media elements that help improve ad functionality and overall user engagement. That said, remember that the CPC rates will vary from one country to another.