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Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Adweek

Samba TV's AI is looking to give brands better ROI.

ROI 290
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Mintegral Continues to Excel in Singular’s ROI Index 2023

Martech Series

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81
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Webinar: Use the power of AI to drive ROI

Martech

But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? The post Webinar: Use the power of AI to drive ROI appeared first on MarTech.

ROI 109
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How to improve marketing ROI with clean data

Martech

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. Learn more here. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes.

ROI 140
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Maximizing ROI on Programmatic Advertising Spend

Basis

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? It’s also worth noting that ROI doesn’t necessarily have to be financial in nature. Let’s dive in.

ROI 71
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What is Return on Investment (ROI) & How to Calculate It

MNTN

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52
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Evocalize Introduces EVOLVE Artificial Intelligence, the Next Evolution in Digital Marketing

Martech Series

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.