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CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting

AdExchanger

Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.

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An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings

AdExchanger

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

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Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

AdExchanger

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.

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Data and confused: The increasing complexity of digital ad targeting

Martech

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Data incentivization.

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Need to Know: How Machine Learning is Transforming Ad Targeting

Exchange Wire

With the deprecation of third-party cookies drawing nearer, [.] The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

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Why I’m glad third-party cookies are dying

Martech

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

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Lytics adds cloud data connection feature to improve ad targeting

Martech

Cloud Connect offers improved regulatory compliance and security capabilities, which can give marketers a leg up in audience targeting. With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Learn more here.