PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Marketing 136

Marketing Brand Awareness Viewability Audience 136

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Digital media is filled with such gotchas.

Media 125

Media Impressions Education Viewability 125

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 75

Viewability Conversion Rate Impressions Conversion 75

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 59

Viewability Impressions Agency Media 59

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes.

Viewability 64

Viewability CPM Audience Ad Tech 64

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

OpenX

FEBRUARY 6, 2024

We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Media Math

MARCH 22, 2022

Agencies like Havas and GroupM use SPO to focus their purchasing energy onto a fraction of the total supply sources available. Make sure your DSP partner can provide log level impression data that aligns performance data with all media cost data – SSP fees, DSP fees, audience fees, serving fees, measurement fees – for all pathways.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. Kevin Jones, VP of Media Buying. Kevin Jones, VP of Media Buying.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. Kevin Jones, VP of Media Buying. Kevin Jones, VP of Media Buying.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. They provide data on whether the audience has interacted with the ad or had its impact on them. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. Next, consider targeting parameters like ad or fold position and player audibility to avoid ad placements less likely to yield ad viewability. Here are four ways you can improve your win rate.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. The IAB’s new measurement guidelines provide a more standardized and transparent method for measuring things like impression count, viewability , traffic quality and reach.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

SEPTEMBER 15, 2022

“Ultimately, all our customers and agencies and partners want to do in this space is come up with some definition of impression quality and attention … can impact an optimization algorithm to ultimately drive real business outcomes,” added Casper Verhoofstad, senior project manager at Google.

Viewability 56

Viewability Impressions Media Agency 56

InMobi

JUNE 27, 2017

Amongst those who attended included leading agency holding groups, DSP partners and leaders from the mobile app marketing space. This strategy underlined the need to provide complete transparency in the buying process, through programmatic buying, with 3rd party verification at an impression level.

Viewability 52

Viewability Impressions Video Ads Agency 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. NYT’s Impressive Growth Continues. Magnite and LG Partner on Planning, Activation and Analytics.

Ad Tech 98

Ad Tech Agency Media Audience 98

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Reaching audiences through inboxes and headphones. Blavity Inc.

Media 54

Media Advertising Cookies Impressions 54

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Ad Ops Hero

JANUARY 25, 2021

Thus, Ad Ops team and advertiser will decide the when to serve the ads to reach their targeted audience and settings will be updated accordingly. Scheduling the ads including the day when to serve and time to serve the ads acquire the desired audience during a specific time or date range.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

InMobi

JULY 21, 2016

Even these progressive advertisers along with their agencies had an uphill climb in terms of technology partner selection to power their programmatic platforms and talent pool to operationalize it. If you want to start in Mobile Programmatic and don’t know where you stand, we recommend a 4 step program to conquer it.

Banner 52

Banner Viewability Impressions Audience 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? This data can be leveraged to create a target audience and better optimize campaign performance." Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs? What is a DSP Anyway?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Ad Monsters

JUNE 23, 2022

Gary Vee Says Reach and Impressions Are a Lie. Agency Loft (@Agency_Loft) June 23, 2022. First-party IDs had higher ad viewability at 80% compared to 75% for third-party cookie traffic. Get exclusive digital access to #CannesLions2022 with a digital membership. Netflix Chatted With Google About T heir Ad Business.

Ad Tech 104

Ad Tech Advertising Cookies Viewability 104

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. The same logic applies to brands trying to advertise to all of their target audiences across lots of properties.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy.

Viewability 63

Viewability Healthcare A/B Testing Food 63

InMobi

DECEMBER 6, 2016

The discussions at Stream covered a spectrum of thought-provoking topics such as Artificial Intelligence, Parenting in the Digital Age, Why Hillary lost the Election, The Future of the Advertising Agency and Corporate Transparency. One prevalent theme was the importance of trust in advertising and the changing definition of what that means.

Verification services 52

Verification services Advertising Viewability Impressions 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. This diversity of advertisers allows you to cater to different target audiences and attract brands from various industries.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52