The future of data management platforms in the era of CDPs
Martech
MARCH 6, 2023
Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. Spherical can push the result audiences to adtech solutions or to social media pipes. That was back in 2008.
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