Admixer

JANUARY 30, 2020

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities.

Data Management Platform 52

Data Management Platform Audience Agency Advertising 52

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? A digital agency can either buy the platform from scratch (not recommended) or white-label it. Let’s see how. Wasn’t that your goal?

CPC 103

CPC Demand Side Platform CPM Media 103

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

Data Management Platform 74

Data Management Platform GDPR Audience Advertising 74

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. First-party data could be seen as the gold in the hills of the digital marketing landscape. Signal loss is more than just a buzzword.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 93

ROI Control Group Audience Cookies 93

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 84

Ad Ops Ad Inventory Ad Tech Demand Side Platform 84

Flashtalking by Mediaocean

MARCH 25, 2022

Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data management platforms (DMPs), dynamic creative, and analytics platforms.

Data Management Platform 52

Data Management Platform Agency Ad Tech Media 52

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 69

Retail Advertising Cookies Marketing 69

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising. Key Figures for JCDecaux.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Digiday

JANUARY 8, 2023

Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang. Not when scaled publishers with premium brands and, ideally, large authenticated audiences are poised to benefit from the degradation of third-party addressability.

Cookies 67

Cookies Marketing Ad Tech Viewability 67

Automatad Inc.

NOVEMBER 23, 2023

They reach their target audience by displaying ads on the website or app with potential traffic and user data. Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc. Publishers, advertisers, ad agencies, and ad networks use ad servers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

JUNE 23, 2022

OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns. The OpenAP Data Hub will be the central destination for cross-publisher and cross-platform campaign data and analysis.

Advertising 93

Advertising Audience Entertainment Media 93

Martech Series

JUNE 21, 2022

Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targeting, cross-platform measurement and currency solutions, which will enable advertising partners to better reach and connect with the rapidly growing U.S. Hispanic audience.

Audience 67

Audience Entertainment MarTech Agency 67

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. Media across digital and offline is also managed in partnership with Tourism Ireland’s media agency, OMD.

Marketing 92

Marketing Data Management Platform Retargeting Media 92

Martech

FEBRUARY 2, 2023

“The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Cookies 108

Cookies Audience ROI MarTech 108

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 112

Advertising Marketing Ad Exchange Retail 112

Martech Series

JUNE 17, 2022

“We are on a mission to rise to the challenge and solve the problems others have not been able to: providing true transparency in the programmatic marketplace, scaling niche audiences that are not neatly defined by behavioral data, and deeply integrating data and insights into the creative and media processes, to name a few.”

Advertising 91

Advertising Audience Education Media 91

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Components of the AdTech Ecosystem Explained 1.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Supply-side platforms.

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. WhatsApp Fined for Privacy Breaches Under EU Law Ireland’s Data Protection Commission (DPC) has fined Meta €5.5

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech Series

JUNE 14, 2022

They have developed proprietary AI to optimise post-click results based on multiple signals, with special focus on keyword and semantic audiences. Founded in París in 2017, KMTX spent two years on research and development into how data was collected, processed and acted upon in media buying, before launching commercially in 2019.

Advertising 77

Advertising Communications MarTech Audience 77

InMobi

FEBRUARY 23, 2021

Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements. DSPs help advertisers, ad agencies and agency trading desks place their bids on these auctions through an easy-to-use interface. To learn more, be sure to reach out today.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? 4) Audience Building. Picking the right target audience is one of the core functions of a DSP. 2) Self Serve Platform Choice.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. ” Rumors of third-party data’s death greatly exaggerated? Gaps between promise and performance. .”

Marketing 70

Marketing Demand Side Platform Retail Data Management Platform 70

VideoWeek

OCTOBER 28, 2022

The dispute follows last year’s clash between Facebook and Australian legislators, which saw the social media platform block news outlets, as well as government agencies, emergency services and vaccination charities. Bloomberg Shifts to “Audience First Mindset” Bloomberg Media CEO M. The Week For Agencies.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Data management platforms will need to find other ways to create identity linkages. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. What Is Prebid’s User ID Module.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). As a result, it will be easier for you to meet the needs of your target audience and increase loyalty.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52