Paleo AdTech

JUNE 15, 2021

Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on.

Agency 40

Agency Data Management Platform Media Marketing 40

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Admixer

JANUARY 30, 2020

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities.

Data Management Platform 52

Data Management Platform Audience Agency Advertising 52

More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

Data Management Platform 81

Data Management Platform Ad Tech Finance Media 81

AdvertiseMint

OCTOBER 24, 2023

Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments. Demand Side Platforms (DSPs) operate at the intersection of technology and advertising, automating the complex process of media buying. How DSPs Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting. Demand-side platform (DSP) DSPs allow advertisers and agencies to buy ad impressions across a range of websites, mobile apps, and video content.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

More About Advertising

DECEMBER 17, 2021

Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time and routes for their journeys. The post Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It first appeared on More About Advertising. In Plan It.

Data Management Platform 59

Data Management Platform Advertising Media Agency 59

More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

Data Management Platform 75

Data Management Platform Media Ad Tech Finance 75

More About Advertising

JUNE 30, 2020

Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.

Data Management Platform 72

Data Management Platform Audience Retail Finance 72

Flashtalking by Mediaocean

MARCH 25, 2022

Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data management platforms (DMPs), dynamic creative, and analytics platforms.

Data Management Platform 52

Data Management Platform Agency Ad Tech Media 52

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? A digital agency can either buy the platform from scratch (not recommended) or white-label it. As a result, your budget will be used more efficiently.

CPC 104

CPC Demand Side Platform CPM Media 104

More About Advertising

JUNE 8, 2020

Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform Ada, which show that roadside journeys throughout the UK are now just 16% below the.

Data Management Platform 64

Data Management Platform Finance Media Agency 64

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

Data Management Platform 74

Data Management Platform GDPR Audience Advertising 74

More About Advertising

APRIL 21, 2020

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. During the last.

Data Management Platform 59

Data Management Platform Ad Tech Finance Media 59

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 75

MarTech Data Management Platform Conversion Ad Tech 75

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Martech

JANUARY 11, 2022

Keeping their customer data in a data-management platform ensures that Tourism Ireland’s communications with travelers are personalized and are retargeting pools of interested prospects with relevant content. Media across digital and offline is also managed in partnership with Tourism Ireland’s media agency, OMD.

Marketing 90

Marketing Data Management Platform Retargeting Media 90

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. Publishers, advertisers, ad agencies, and ad networks use ad servers. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user. It knows which ads to place and where to place ads.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

FEBRUARY 9, 2024

In surveying more than 200 marketing and advertising professionals from top agencies, brands, non-profits, and publishers, we found that 51% of marketers and advertisers feel their organization is fully prepared to succeed in a cookieless world.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Basis

JANUARY 24, 2024

Those who adapt by building expertise in cookieless solutions, prioritizing first-party data, and adopting automated targeting and measurement methods will cut to the front of the line when Chrome’s third-party cookie finally crumbles. But what exactly should those efforts look like?

Retail 69

Retail Advertising Cookies Marketing 69

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Digiday

JANUARY 8, 2023

Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang. With this, you can build more accurate audiences and discover new sources of revenue, all through privacy-compliant methods,” said Freddie Turner, EMEA md at programmatic agency MiQ.

Cookies 67

Cookies Marketing Ad Tech Viewability 67

InMobi

FEBRUARY 23, 2021

Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements. DSPs help advertisers, ad agencies and agency trading desks place their bids on these auctions through an easy-to-use interface.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Digiday

FEBRUARY 8, 2023

Tawakol — who co-founded the data management platform BlueKai and also the enterprise voice AI platform Voicea — wouldn’t disclose any specific brands or content creators that have agreed to test his company’s latest tech.

Marketing 67

Marketing Data Management Platform Shipping Education 67

Martech Series

JUNE 20, 2022

DoubleVerify , a leading software platform for digital media measurement, data and analytics, today announced an exclusive partnership with Scope3, the preeminent source of truth for supply chain emissions data for organizations seeking to make carbon-aware business decisions.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Establishing (or replacing) centralized audience activation management. CPGs and third-party audiences.

ROI 93

ROI Control Group Audience Cookies 93

Martech Series

SEPTEMBER 15, 2022

The company’s cloud offering has achieved Federal Risk and Authorization Management Program (FedRAMP) Ready status and is actively working toward FedRAMP certification. federal agencies meet increasingly complex regulations and defend against cybersecurity threats, prevent data loss, enforce compliance, and protect agency domains.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

Martech Series

JUNE 21, 2022

Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targeting, cross-platform measurement and currency solutions, which will enable advertising partners to better reach and connect with the rapidly growing U.S. Hispanic audience.

Audience 67

Audience Entertainment MarTech Agency 67

Martech Series

JUNE 5, 2022

He adds additional cybersecurity and strategy expertise from roles spanning across insurance, government agencies, and incident response services. Prior to BigID, Young held roles as the Head of Security at Relativity, building out Relativity’s security program, Calder7.

A/B Testing 95

A/B Testing MarTech Agency Marketing 95

Martech Series

JANUARY 5, 2023

Telos, Goodblock, Rev3al, Legion, DeVO Protocol, Podetize, The Bates Group, MacNerd, Sizzle, MetaKeep, EuroData, Breathe Convention, NFT Today Magazine, Future Point Partners, Aphid AI, DigiRamp, AndMerch, CoinAgenda, Transform Group, BitAngels, Infiom Salon, Blockchain Center, Plato Blockchain, Silo Cloud, Novum Insights, ProofHouse, NFT Yearbook, (..)

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. Gaps between promise and performance. .”

Marketing 70

Marketing Demand Side Platform Retail Data Management Platform 70

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Supply-side platforms.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52