The future of data management platforms in the era of CDPs
Martech
MARCH 6, 2023
Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. “We can just plug in and fill the gaps because we’re not trying to sell them an end-to-end platform.”
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