Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. All of this drives the price up. Other benefits include: Scale.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. They don’t have enough inventory to deliver. Seven months later, the ad-supported tier debuted. They can’t deliver.

Advertising 91

Advertising CPM Agency Ad Inventory 91

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Get set up.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

OpenX

FEBRUARY 6, 2024

This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. Our data enables the entire media ecosystem to better value inventory. How does that translate into actionable media insights?

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers. Bidding strategy.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Please take our short survey so we can tell you the state of martech salaries and careers.

Cookies 111

Cookies Ad Server Ad Exchange Ad Inventory 111

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. As it stands, there are 23 partners helping it sell impressions. The reality might not bear this out.

Ad Tech 52

Ad Tech Marketing Impressions Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent. How DSPs Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 59

Viewability Impressions Agency Media 59

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022.

Media 112

Media Advertising Audience Ad Exchange 112

Digiday

JANUARY 31, 2023

As Craig Brown, head of delivery at digital agency Incubeta U.S., This was certainly the case for the advertisers who employ ad agency Blue Wheel Media. In the fourth quarter, ad spending on Snapchat rose just 3% compared to the previous quarter, and only 7% on the same period a year ago. Its audience is one.

Advertising 61

Advertising Impressions Agency Banner 61

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Components of the AdTech Ecosystem Explained 1.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 4, 2023

The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. Kristi Argyilan, svp of retail media at Albertsons Companies, added that the partnership moves the retail media business forward. “The

Media 54

Media Retail Electronics Ad Inventory 54

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. the New York Times) to sell fake ad inventory.

Affiliates 98

Affiliates Marketing CPA ROI 98

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. NYT’s Impressive Growth Continues. The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98

Automatad Inc.

NOVEMBER 20, 2023

Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. As a publisher, you guarantee a specific amount of inventory to an advertiser at a fixed price. Similar to Preferred Deals, inventories, instead of being auctioned, are negotiated.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. fakesite.com).

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Scheduling : Scheduling the campaigns are also plays a vital role in success of ad campaigns. Thus, Ad Ops team and advertiser will decide the when to serve the ads to reach their targeted audience and settings will be updated accordingly. Yield Management : What Ad Ops team does, boils down to one thing – Revenue.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

RevX

APRIL 5, 2022

Do you want to reach a broad audience? Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP).

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Digital Remedy

JANUARY 11, 2023

The Logistics of Ad Buying. At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Their focus is on mobile and video ad monetization.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency 52

Agency Media Non-Profit Retail 52

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call. percent of the 25-49 demographic.

Agency 52

Agency Non-Profit Ad Exchange Media 52