Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

VideoWeek

MARCH 27, 2023

The Association of Online Publishers (AOP) has today issued an open letter to advertisers and ad agencies calling for an end to publisher intellectual property (IP) theft, whereby ad tech vendors excessively scrape metadata from publishers’ websites. “Meanwhile, buyers face significant data validity concerns. .

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. They don’t have enough inventory to deliver. Seven months later, the ad-supported tier debuted. They can’t deliver.

Advertising 95

Advertising CPM Agency Ad Inventory 95

Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Martech Series

SEPTEMBER 12, 2022

RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 Multiverse Engagement Services.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. “The But that’s about to change.

Ad Targeting 76

Ad Targeting Ad Server Geo targeting Ad Tech 76

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers. Bidding strategy.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

OpenX

FEBRUARY 6, 2024

This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. Our data enables the entire media ecosystem to better value inventory. How does that translate into actionable media insights?

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

MNTN

MARCH 14, 2024

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Ad networks traditionally played the role of a middleman by purchasing unsold inventory from publishers in bulk and packaging it for sale to advertisers, often adding a markup in the process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces.

Cookies 60

Cookies Ad Inventory Audience Retail 60

VideoWeek

NOVEMBER 16, 2022

Advertisers can target category shopper audiences watching on-demand content on ITVX (ITV’s revamped streaming service which is due to launch in December). Practically all of ITV’s on-demand ad inventory now sold through the tool, and buyers and by-and-large lauded Planet V as a welcome evolution of ITV’s ad offering.

Retail 59

Retail Media Ad Inventory Advertising 59

Martech Series

NOVEMBER 23, 2022

In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 109

Cookies Ad Server Ad Exchange Ad Inventory 109

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Get set up.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. (The

Media 110

Media Advertising Audience Ad Exchange 110

Digiday

MAY 7, 2023

Pitching — and hopefully winning — new business represents the lifeblood of any agency, media or otherwise. agencies spend about $12.5 agencies spend about $12.5 Asghar believes in the need for agencies and marketers to get to know each other better even when there isn’t an ongoing pitch. billion on it annually.

Media 63

Media Agency Ad Inventory Audience 63

Digiday

FEBRUARY 13, 2023

There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast networks or shows have inventory available to buy programmatically, and buyers often feel the need to vet the content to ensure contextual alignment when targeting specific audience segments or category verticals across a number of podcast networks.

Demand Side Platform 82

Demand Side Platform Conversion Audience Ad Inventory 82

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent. How DSPs Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Digiday

FEBRUARY 26, 2023

Curated deals give a buyer and advertisers access to premium curated supply, with improved brand safety, targeted audiences, contextual environments and focused device types.” Not least because a lot of this shift toward curated marketplaces is being driven by media agencies. The reality might not bear this out.

Ad Tech 57

Ad Tech Marketing Impressions Ad Inventory 57

Martech

APRIL 20, 2023

Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. That means that most of the ads served to customers during their journey are endemic products, ones that can be bought at Home Depot.

Retail 100

Retail Retargeting Ad Inventory Media 100

Digiday

JANUARY 4, 2023

The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. Kristi Argyilan, svp of retail media at Albertsons Companies, added that the partnership moves the retail media business forward. “The

Media 59

Media Retail Electronics Ad Inventory 59

VideoWeek

FEBRUARY 15, 2024

More than half of European agencies and advertisers say this is the biggest growth driver in their Advanced TV spend. Measure up to demand Almost three quarters (70 percent) of European agencies and advertisers cite new metrics as their top strategic priority for 2024.

Ad Inventory 52

Ad Inventory Advertising Agency Marketing 52

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. With Scripps, for example, they will get access to cross-screen audiences. Digiday has learned.

Conversion Rate 69

Conversion Rate Brand Awareness Ad Inventory Media 69

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Components of the AdTech Ecosystem Explained 1.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

FEBRUARY 21, 2023

Upfront flexing Linear TV’s share of streaming watch time YouTube’s CEO steps down, Amazon Studios faces an uncertain future, how many people actually watched the Super Bowl and more Upfront flexing The key hits: Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms.

Ad Inventory 61

Ad Inventory Demand Side Platform Agency Ad Tech 61

Digiday

OCTOBER 27, 2022

For about a year now, all of Insider’s on-site video ad inventory has been integrated with the company’s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories).

Video Ads 66

Video Ads Ad Inventory Audience Ad Targeting 66

Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. Earlier this year, The Trade Desk unveiled its most disruptive supply-path optimization (a.k.a.

Demand Side Platform 65

Demand Side Platform ROI Ad Inventory Media 65

Digiday

FEBRUARY 13, 2023

” To play using these mods, players must navigate through Overwolf’s launcher application, which the company has leveraged as ad inventory for brands such as Procter & Gamble and Hulu. For now, the platform is limited to PC games, but its sights are set on the console market.

Pop-Up 64

Pop-Up Banner Ad Inventory Entertainment 64