MNTN

MARCH 14, 2024

So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data. The confidence aspect for sellers is also important.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Tech Impressions 52

OpenX

AUGUST 6, 2024

These differentiated SSPs harness sophisticated data and identity tools to create targeted audience segments, driving unparalleled value and optimization for buyers. Through inventory curation, a brand can request a specific subset of ad inventory that aligns with the needs of their campaign.

Ad Inventory 52

Ad Inventory Audience Impressions Advertising 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 70

Ad Inventory Demand Side Platform Non-Profit Impressions 70

MNTN

MARCH 14, 2024

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Ad networks traditionally played the role of a middleman by purchasing unsold inventory from publishers in bulk and packaging it for sale to advertisers, often adding a markup in the process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Ad Monsters

MAY 9, 2024

Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. Fraud Detection Algorithms Ad exchanges and programmatic middleware solutions use strict verification procedures to ensure the authenticity of traffic sources and eliminate fraudulent impressions.

Ad Exchange 96

Ad Exchange Machine Learning Ad Tech Impressions 96

RevX

NOVEMBER 7, 2022

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. The internet is a huge place with millions of ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Although the overwhelming majority of automated ad buying is RTB, there are other methods. Ease of use.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. This happens in milliseconds, ensuring that the ad is displayed to the user almost instantaneously.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 104

Advertising Manufacturing Ad Inventory Impressions 104

MNTN

AUGUST 5, 2024

An ad network is a platform that connects advertisers with websites, Connected TV (CTV) streaming channels, and other publishers that want to host marketing content. You can think of an ad network as a sort of middleman that simplifies an otherwise complex purchasing process. The highest bid wins the auction and gets the impression.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

An ad network is a platform that connects advertisers with websites, Connected TV (CTV) streaming channels, and other publishers that want to host marketing content. You can think of an ad network as a sort of middleman that simplifies an otherwise complex purchasing process. The highest bid wins the auction and gets the impression.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

AdvertiseMint

NOVEMBER 7, 2023

By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 71

Cookies Viewability Impressions Ad Inventory 71

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers. Bidding strategy.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

PubMatic

SEPTEMBER 28, 2022

When publishers include these signals in their bid requests, advertisers gain a much better understanding of the impressions they are bidding on. advertisers are familiar with content object signals and use them to purchase CTV/OTT video ad inventory. According to the report, a majority of advertisers in the U.S.

Advertising 78

Advertising Video Ads Impressions Ad Inventory 78

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business. The auction starts for an impression in real-time when the user opens the web page.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

MNTN

DECEMBER 12, 2023

consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory?

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

illumin

OCTOBER 13, 2023

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. billion by 2027.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Martech Series

NOVEMBER 20, 2022

DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges. Before defining which programmatic deal type to use, Adello would have to define the ad campaign goal.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.”

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. Conclusion Ad refreshing is a vital part of ad monetization strategy for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. Conclusion Ad refreshing is a vital part of ad monetization strategy for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work? Pick your publisher.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52