Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 59

Agency Header Bidding Ad Tech Demand Side Platform 59

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 4) Audience Building.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. Audience pitch. At that time, they were very anti ever working with a [demand side platform].

Agency 78

Agency Media Demand Side Platform Ad Tech 78

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

MNTN

MARCH 14, 2024

Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

The primary aim is to reach specific audiences more directly and at scale. With the vast digital advertising space available today, advertisers sought ways to optimize their ad spend, ensuring that their messages reached the right audience at the right time. How Does Programmatic Advertising Work?

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs allow advertisers and agencies to buy across a lot of sites at the same time—and all of this is done instantly and efficiently, usually before the webpage loads.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms.

Ad Ops 104

Ad Ops Ad Inventory Ad Tech Demand Side Platform 104

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 104

Advertising Marketing Ad Exchange Retail 104

Digiday

SEPTEMBER 26, 2022

As ever, demand drives prices. The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. That puts a premium on the collective reach (or audiences) these alliances can offer. The year before that percentage was 31%.

Advertising 63

Advertising Marketing Ad Tech Demand Side Platform 63

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. Moreover, they’re using supply-side platforms to do it. Do this and it helps them teach their clients where the best audiences are.

Marketing 63

Marketing Demand Side Platform Ad Tech Impressions 63

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. This isn’t a new idea per se. In fact, this is what’s happening (albeit slowly).

Advertising 55

Advertising Ad Tech Demand Side Platform Agency 55

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programming advertising uses OpenRTB protocol and operates on an impression level. For direct deals, advertisers connect with publishers directly or via a trusted agency.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? What do you look for in demand-side platforms? That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digital Remedy

MARCH 7, 2023

From beginning to end, a media plan sets the stage for your campaign and ad buys, helping you determine how, when, and where your audience will receive your brand’s next message. We’ve worked with agencies and clients, big and small, on a broad array of digital campaigns focused on a spectrum of KPIs.

Media 52

Media Demand Side Platform Audience ROI 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If

Video Ads 51

Video Ads Demand Side Platform Impressions Brand Awareness 51

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Components of the AdTech Ecosystem Explained 1.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Digital Remedy Rolls Out E-Commerce CTV Platform.

Agency 52

Agency Media Non-Profit Retail 52

Automatad Inc.

NOVEMBER 20, 2023

Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price. You will get high impressions and revenue from ads.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52