Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths. Second, it’s easier to get these deals done.

Agency 67

Agency Header Bidding Ad Tech Demand Side Platform 67

Digiday

JUNE 21, 2023

OMG and Criteo, using InfoSum’s clean-room tech, will match audience data from Omni (Omnicom’s open source operating system) and first-party data from clients with Criteo’s shopping intent insights generated from some 750 million daily active users to achieve maximum precision and efficiency — all within the bounds of privacy safety.

Demand Side Platform 67

Demand Side Platform Media Audience Agency 67

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. Audience pitch. At that time, they were very anti ever working with a [demand side platform].

Agency 82

Agency Media Demand Side Platform Ad Tech 82

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Growing audience. The goal is to make Peacock more accessible for local and small- and medium-sized businesses. million viewers.

Geo targeting 100

Geo targeting Demand Side Platform Ad Tech Audience 100

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV. Get MarTech!

Demand Side Platform 93

Demand Side Platform Marketing MarTech Media 93

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

VideoWeek

JUNE 29, 2022

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. We really service the full funnel. We can do brand-based opportunities off the backs of the customer-facing brands (Yahoo! Finance, Yahoo!

Demand Side Platform 120

Demand Side Platform Ad Tech Finance Agency 120

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

AdvertiseMint

OCTOBER 24, 2023

The primary aim is to reach specific audiences more directly and at scale. With the vast digital advertising space available today, advertisers sought ways to optimize their ad spend, ensuring that their messages reached the right audience at the right time. How Does Programmatic Advertising Work?

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. There are also some benefits around better data enablement and sharing, particularly for activating sensitive 1st party data from the sell side.

Demand Side Platform 66

Demand Side Platform Advertising Ad Tech Ad Server 66

Digiday

NOVEMBER 13, 2022

New York-based Horizon Media, the largest independent media agency in the U.S., said strengthening its supply side will improve efficiency for clients and make the marketplace more transparent, citing Magnite’s strong inventory types and audience-based buying features.

Media 61

Media Demand Side Platform CPM Entertainment 61

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners).

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Unruly

MARCH 14, 2023

Agencies like Mediahub are capitalizing on these specialized offerings to reinvent how advertisers reach consumers and how they measure success.” ABOUT MEDIAHUB Mediahub is a global media planning and buying agency with over 1000 employees worldwide. For more information, visit us at www.mediahubww.com or follow @MediahubWW.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

OCTOBER 13, 2022

Day 2 of Digiday’s Media Buying Summit, held in Palm Springs, Calif, is in the books, and the day’s speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between demand-side platforms (DSPs) and sales-side platforms (SSPs).

Media 61

Media Demand Side Platform Agency Retail 61

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. Earlier this year, The Trade Desk unveiled its most disruptive supply-path optimization (a.k.a.

Demand Side Platform 67

Demand Side Platform ROI Ad Inventory Media 67

Digiday

NOVEMBER 28, 2022

The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle. Marketers aren’t scrambling to use one demand-side platform or one ad server. The agency, no doubt. “I The critical part of the plan?

Media 67

Media Advertising Demand Side Platform Ad Server 67

Unruly

MAY 2, 2023

“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, Chief Strategy Officer, Tremor International. So, go on then – be more Unruly. www.unruly.co

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners).

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

JANUARY 18, 2023

What we hear from media agencies is frustration that they’ve spent months figuring out ways to split the open auction into smaller, more specific pools of supply based on factors such as directness, consumer experience, content adjacency, and audience relevance,” said Chris Kane, founder of programmatic consultancy Jounce Media.

Advertising 64

Advertising Ad Tech Demand Side Platform Agency 64

Digiday

SEPTEMBER 20, 2022

A clear indicator of a media segment’s growth potential is how many agencies pay close attention to it. The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform.

Demand Side Platform 58

Demand Side Platform Retail Manufacturing Media 58

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.” Programmatic DOOH can also drive increased foot traffic and sales.

Demand Side Platform 120

Demand Side Platform Media Retail Retargeting 120

Digital Remedy

MARCH 7, 2023

From beginning to end, a media plan sets the stage for your campaign and ad buys, helping you determine how, when, and where your audience will receive your brand’s next message. We’ve worked with agencies and clients, big and small, on a broad array of digital campaigns focused on a spectrum of KPIs.

Media 52

Media Demand Side Platform Audience ROI 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs allow advertisers and agencies to buy across a lot of sites at the same time—and all of this is done instantly and efficiently, usually before the webpage loads.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

MNTN

MARCH 14, 2024

Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Digiday

SEPTEMBER 26, 2022

That puts a premium on the collective reach (or audiences) these alliances can offer. Programmatic deals are fairly stable, agency marketplaces (like Omnicom Zero and MSupply) are lagging a bit behind. Indeed, there are many premium publishers who still rely on ad tech vendors to make these deals happen — just fewer of them.

Advertising 69

Advertising Marketing Ad Tech Demand Side Platform 69