Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Digital Remedy

MARCH 7, 2023

From beginning to end, a media plan sets the stage for your campaign and ad buys, helping you determine how, when, and where your audience will receive your brand’s next message. We’ve worked with agencies and clients, big and small, on a broad array of digital campaigns focused on a spectrum of KPIs.

Media 52

Media Demand Side Platform Audience ROI 52

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If Scroll down for a video breaking down the differences between in-stream and out-stream video ads. in-stream).

Video Ads 66

Video Ads Demand Side Platform Impressions Brand Awareness 66

Digiday

DECEMBER 13, 2022

“It’s known that on linear and on [streaming] the first and last slots are more premium positions,” said an agency executive. That premium pedigree stems from the fact that these ads are more likely to be seen by audiences because they are placed closer to the content that a viewer is actually intending to watch.

Demand Side Platform 69

Demand Side Platform Audience Ad Server CPM 69

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. There is no other contender with higher CPM rates than Google.

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Ad network Video Ads Header Bidding CPM 40

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3. million (50.4 million (50.2

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Cons: Some tools are only available to large agencies or clients (e.g.,

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly? The best part about it?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

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Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. OTT Video Ads Have Higher Completion Rates.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. Buyers working with Yahoo will be able to target specific audiences, which are defined by TF1 using its telco partners’ data on location, demographics, and TV consumption habits. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Impressions Ad Targeting Audience Agency 67